Turi Cacciatore · Creativity + Technology, since 1996.
There is no truly innovative product without an innovative process,
and there is no truly innovative process without
tools capable of expanding the way we think, create and build.
The past
My professional life began in 1996, as an intern at Centro Stile Fiat. It was the first time I stepped inside a real design center, and the beginning of a long learning process from within the automotive world.
Working on concept cars and future scenarios, I understood how much of a product's value is defined at the very beginning, when ideas are still open and direction matters most. I also learned to see mobility not only as an object, but as a system of physical and digital infrastructures, behaviours, technologies and design layers, from the most tangible to the most immaterial.
In 2007, I became an independent designer and expanded my experience across other demanding fields such as aviation, luxury and high-tech, collaborating with companies ranging from global brands to emerging ones.
This shaped one of my deepest convictions: complex experiences, especially those that span from physical to digital, cannot be designed well from isolated compartments. That past, seen through my own experience and perspective, can be explored year by year in the Archive.
The present
Today, I do not see transportation design, product design, interaction design, UX/UI and computational design as separate fields. To me, they are different parts of one continuous practice, different ways of moving an idea from intuition to reality.
When I sketch, model, code, prototype or build, I try to keep the process inside the same coherent space. Each step has a different role, but all of them must serve the same goal: the quality of the experience for the person who will use the product, service or system.
This is why I often work with a high degree of autonomy: close to the team, but free to move across disciplines. The point is not to do everything alone, but to understand enough of the whole system to make collaboration sharper, lighter and more meaningful.
For me, today, this is the formula for real innovation.
The future
Inside every process, tools play a decisive role. When tools are too generic, too rigid or too standardized, something is lost. Creativity slows down in the empty spaces between one medium and another. Ideas become weaker as they are translated from sketch to model, from model to interface, from intention to execution.
This is why I started building my own tools. At first, they were a natural extension of my way of working: more precise, more flexible, less generic and closer to the strengths of my creative process. But over time, I began to see something deeper.
The tools we use influence the way we think while we create. This is why my tools have become an important part of my future direction. For me, building tools is also a way to transmit what I have learned. Not through instructions, but through intelligent instruments that carry a way of thinking and allow other creative people to use it, adapt it and take it further.
Get in touch
If this way of thinking feels close to something you are exploring, I would be happy to hear from you.
